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, by Chris Carlson
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Product details
File Size: 414 KB
Print Length: 191 pages
Simultaneous Device Usage: Unlimited
Publication Date: March 31, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01DQ207NS
Text-to-Speech:
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Amazon Best Sellers Rank:
#545,206 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The vast majority of our industry’s producers only reach a fraction of their theoretical maximum professional potential. This limitation has its roots in the way most producers are trained: They are trained to be stand-alone “retail†agents who are charged to “sell†a certain company’s products directly to consumers. For almost all of them, this is a dreadful daily ritual – definitely not a labor of love!Chris knows there is an easier way and poses this question: “Instead of chasing down prospects, why not have them come to you?â€His book then systematically outlines the most effective marketing and advertising campaigns available today. Chris teaches what most carriers fail to teach: How to run an effective multi-segmented systematically executed advertising campaign that “brands†the experienced producer as a highly prized resource for consumers, business owners, and their Centers of Influence.Chris' book focuses marketing on where it needs to be: The Producer. It’s not an insurer, not an investment company, and not some marketing group that brings in sales. It’s The Producer! Chris’ book is completely focused on helping The Producer reach their maximum potential.Chris’ book is comprehensive - it covers just about any imaginable advertising and marketing strategy… from optimized LinkedIn use, to using Instagram, even signage on trucks and buildings! Chris covers it all! Not all strategies will work for all producers – but some of them will!Chris’ creative branding tools are proven to be highly effective with prospective policy buyers and Centers of Influence alike. In fact, he makes the point that the strategic cultivation of non-competing like-minded Centers of Influence enables producers to get out of the daily need to engage in distressing prospecting rituals. Chris has a whole chapter on effective Center of Influence cultivation techniques.I’ve ready many “how to succeed in this business†books over the years. Few of them are so focused on just The Producer. And none of them bring the creativity and practical “how to†implementation recommendations that Chris delivers flawlessly. I highly recommend these 183 pages of intelligent insights as to how you can reach your maximum potential. Once you implement some of the ideas so eloquently outlined in this book, your days of painful prospecting will have come to an end.
I liked the variety of ideas for growing your business. While all may not be applicable or the best method for you, there are great ideas to contemplate while building and growing your business. For me, the referrals and COIs were a great reminder from classes I actually had with the great Chris Carlson. He is that special.
This book will absolutely transform the way you think about "selling". I would highly recommend it to anyone looking to fill their pipeline!
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